World Liberty Financial: Investment Goldmine or Risky Gamble?

The highly anticipated token sale of World Liberty Financial, backed by the Trump family, has stumbled out of the gate. Despite initial reports of a staggering $220 million raised within minutes, the sale quickly descended into chaos as the platform’s website crashed under overwhelming demand.

As investors and onlookers grapple with the fallout, a pressing question emerges: is this just a small setback for World Liberty Financial, or a red flag signaling deeper issues?

Here at Dexola, we’re closely monitoring this turbulent launch. In our latest review, we provide a robust analysis of both the potential profits and risks of the project.

How World Liberty Financial Relates to the Trump Empire

The World Liberty Financial company burst onto the financial scene in 2024, positioning itself as a cutting-edge platform at the intersection of traditional finance and cryptocurrency. This ambitious venture aims to revolutionize how people interact with financial services by leveraging blockchain technology.

The company’s rapid rise to prominence owes much to its high-profile backers. Donald Trump Jr. and Eric Trump, sons of former U.S. President Donald Trump, have been at the forefront of promoting World Liberty Financial. Their involvement has catapulted the company into the spotlight, garnering significant media attention and investor interest.

Despite its sudden fame, details about World Liberty Financial’s founding and internal structure remain somewhat opaque. While the Trump family’s promotional role is clear, their exact positions within the company are not publicly defined. Similarly, information about other key executives and the full management team is limited in the public domain.

What is evident, however, is the company’s strong emphasis on blockchain technology. This focus suggests the involvement of cryptocurrency experts in its operations, though specific names and roles are not widely known. The blend of celebrity endorsement and promised technological innovation forms the core of World Liberty Financial’s public image.

World Liberty Financial Bridges Finance and Blockchain

World Liberty Financial has positioned itself as a one-stop shop for both traditional and crypto-based financial services. At the heart of their offering is the WLFI token, which serves as the gateway to their ecosystem of financial products.

Investors can engage in cryptocurrency trading, with the platform supporting a variety of popular digital assets. For those interested in more traditional investments, World Liberty Financial plans to offer tokenized real estate opportunities, allowing fractional ownership of property through blockchain technology.

One of World Liberty Financial’s most touted features is its DeFi-oriented digital wallet. The wallet is designed to easily integrate crypto and fiat currencies, enabling users to manage their entire financial portfolio in one place. The company claims this will simplify the often complex world of crypto investments for everyday users.

World Liberty Financial also emphasizes security and compliance, promising robust measures to protect user assets and adhere to regulatory standards. However, as with many aspects of the company, the specifics of these measures are not fully detailed in public sources.

Donald Trump’s Vision for U.S. Crypto Dominance 

Unlike the WLFI team, Donald Trump didn’t touch on the project during his speech on X. Instead, he focused on his perspective on government policy around cryptocurrencies. His goal is to position the U.S. as the world’s leading crypto hub.

“If we don’t do it, China is going to figure it out, and China’s going to have it — or somebody else,” Trump said.

Beyond geopolitical issues, Trump also raised concerns about domestic matters. He criticized the U.S. Securities and Exchange Commission (SEC), claiming its actions are a threat to American crypto developers. According to Decrypt, he warned that developers “will live in hell” if he’s not re-elected in November.

The WLFI Token’s Unconventional Path

The Trump family’s project, however, is not registered with the SEC. Instead, the sale is  conducted under Regulation D (Reg D), which allows securities to be sold without SEC registration. WLFI’s token allocation details have also been revealed:

• 63% for public sell;
• 17% for user rewards;
• 20% is reserved for the project team.

The token from the World Liberty Financial crypto lending platform is built on the Ethereum blockchain. In addition, the project uses Aave, the largest lending protocol in the market. The team clarified that the WLFI token sale is limited to accredited investors and that the token is purely for governance, offering no financial incentives.

The Role of WLFI Token Holders in Platform Governance

The WLFI token, central to World Liberty Financial’s ecosystem, offers users significant governance powers, positioning itself as a key to decentralized finance (DeFi) participation. 



Here’s what WLFI token holders can do:

• Proposal Submission: Token owners can submit proposals on various aspects of the platform, including protocol upgrades, fund allocation, and partnerships.
• Community Review: All proposals undergo a community review phase, where token holders can discuss and provide feedback.
• Voting Rights: Each WLFI token represents voting power, allowing holders to directly influence the platform’s decisions.
• Platform Shaping: Through the governance process, token holders play a crucial role in determining the future direction of World Liberty Financial.
• Community Engagement: The platform encourages active participation through forums and off-chain voting interfaces like Snapshot.

World Liberty Financial emphasizes that this governance model ensures an inclusive, fair, and community-driven approach to decision-making. The company positions WLFI token ownership as a way for users to take control of their financial future and participate in the evolving DeFi landscape.

However, it’s important to note that while these governance features are promising, their effectiveness and the actual impact of user decisions on the platform remain to be seen as the project develops.

How to Buy $WLFI Tokens

1. Connect Web3 Wallet: use an existing web3 wallet or set one up if you’re new to connect it to the platform;
2. Select Payment Token: choose from ETH, USDC, USDT, or WETH, ensuring you have sufficient balance;
3. Specify Payment Amount: enter the amount of your chosen token to spend on $WLFI;
4. Accept Terms & Conditions: review the Token Sale Terms & Conditions, check the box to indicate agreement;
5. Approve ERC20 Tokens (if applicable): for USDC, USDT, or WETH, approve the transaction to allow platform spending;
6. Finalize Transaction: click “Buy Now”, sign the transaction in your wallet to confirm the purchase;
7. Await Confirmation: wait for blockchain confirmation, receive notification of successful purchase when $WLFI tokens appear in your wallet.

Remember: Double-check all details before finalizing, as transactions are irreversible.

Concerns Surrounding WLFI

Recently CoinDesk has reported that the WLFI codebase is almost entirely copied from the Dough Finance project, which lost $2 million in a hack back in July. Additionally, the leadership of the Trump family’s project includes Zak Folkman and Chase Herro, the creators of the hacked Dough protocol.

“Our goal is to build projects that are simple and user-friendly, where you don’t need to call a friend for step-by-step instructions,” said Zak Folkman during a live broadcast.

The decentralized finance platform marks yet another crypto project backed by Trump. The former U.S. president has previously launched four collections of non-fungible tokens (NFTs). His latest collection went on sale in late August, priced at $99 per token. By September 17, nearly 31,000 tokens from the fourth collection had been issued, out of a possible 360,000, according to Polygonscan.

World Liberty Financial: A Complex Landscape of Promise and Pitfalls

World Liberty Financial’s entrance into the crypto space exemplifies the volatile and complex nature of blockchain-based financial ventures. While backed by the high-profile Trump family and promising innovative DeFi solutions, the project faces significant challenges and scrutiny:

1. The initial token sale’s technical difficulties highlight the potential risks in platform stability.
2. Questions remain about the project’s internal structure and management.
3. The governance model, while ambitious, is yet unproven in practice.
4. Concerns have been raised about the similarity of WLFI’s codebase to a previously hacked project.
5. The regulatory landscape for such projects remains uncertain, particularly given Donald Trump’s critiques of current SEC policies.

As the crypto world continues to evolve, projects like World Liberty Financial underscore the importance of thorough due diligence and technical robustness in token launches. At Dexola, we specialize in guiding projects through the complexities of token launches, helping to mitigate risks and optimize platform performance.

Whether World Liberty Financial will prove to be an investment goldmine or a risky gamble remains to be seen. As always, potential investors should carefully consider both the opportunities and the risks before participating in any crypto venture.